The good news is that something better has taken its place: circularity, a design philosophy that builds the end of a product’s lifecycle into the very beginning of its design.

To bring that idea to life, we joined forces last year with the creative minds at Salt Magazine. Together, we explored the world of denim recycling and drew inspiration from both new and traditional forms of design. The result: a unique limited-edition sweater—just 100 pieces—crafted with fibers from old jeans.

And that matters, because in the Netherlands alone, 21 million pairs of jeans are sold every year. A large share eventually ends up in incinerators or landfills—not because denim can’t be reused, but because recycling it is often too complex and expensive due to the mix of materials. With this project, we show that it is possible—if you think smart from the design stage onwards.

For Salt, we offered a unique behind-the-scenes look at our production chain. Their designers took inspiration from the ancient Japanese embroidery art of Sashiko: a craft centered on repairing, reinforcing, and extending a product’s life. A perfect match with the mindset behind circularity.

In this blog, you’ll read all about the recycling process, the creative design journey, and the inspiration behind this special collaboration. You can now order this one-of-a-kind sweater in Salt’s webshop—but once it’s gone, it’s gone!