The Brand

Our journey started several years ago when we became aware of the fact how much textile waste was incinerated or was ending up in useless landfills. Only a small amount is actually being recycled and recovered – mostly into sound absorption material and carpet backing for cars. Such a shame! Why not create something beautiful from this “waste”, which helps to sustain our planet? We found our challenge in the most popular garment of all times: the blue jeans.

Together with a young and ambitious team of people who share the same passion, we create something new from worn-out or used material. The Blue LOOP collection is designed and produced with the aim of preserving the textile industry with every small step we take.


Unravelling worn-out jeans is a process that uses zero water. Compared to growing new cotton, we save 1.000 litres of irrigation water with 1 kilogram of recycled denim. We want to maintain the highest quality standard in production as possible, that’s why we produce as close as possible to home. At the same time we can minimize clutter. Sustainable recycling at its best!


A tent or a solar jacket made out of recycled denim? Nothing is impossible! We find inspiration in the strangest places and we love to work with passionate partners . By engaging in conversation with people, miraculous things and challenges appear. Together we can work on pioneering and inspiring ideas for the new world. We are always in for a creative sparring session and we like to think outside the box. Are you in as well?


At Blue LOOP, we do things differently. We often swim against the tide and we also like to try new things. This takes a lot of time, energy, persistence and patience. Every day is a challenge. But nothing great ever came that easy!




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