Our journey started several years ago when we became aware of the fact how much textile waste was incinerated or was ending up in useless landfills. Only a small amount is actually being recycled and recovered – mostly into sound absorption material and carpet backing for cars. Such a shame! Why not create something beautiful from this “waste”, which helps to sustain our planet? Ever since, it has become our mission to give worn-out jeans a second life that matters. Each single Blue LOOP garment is developed according to our philosophy ‘WORN to REBORN’.