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Sustainable since day one
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By Blue LOOP Originals, 10 june 2019

Sleep in tents made from your worn-out jeans

fter launching several remarkable innovations with recycled denim, we have found yet another meaningful destination for our light blue DNA. We joined forces with multinational and renown tent cloth manufacturer TenCate. A beautiful collaboration that resulted in an extraordinary fabric that blends the characteristics of the Blue LOOP denim look with high quality tent requirements such as water repellency, breathability and above all durability. This circular initiative is taking place in The Netherlands and in Belgium. From collecting and unraveling worn-out jeans, to yarn spinning, weaving and finally stitching the tents. It’s a simple loop that starts with anyone who decides to donate his or her blue friend in a textile container instead of throwing it into the bin. Our recycled denim tent ‘BlueCAMP’ is the perfect accommodation for your camping holiday! BlueCAMP offers full sleeping space for two to three people and is therefore popular among smaller families. The tent is made of a unique 270 grams TenCate canvas, which consists of 25% recycled denim, 25% cotton and 50% polyester. Enjoy the breathability of cotton, the durability of recycled denim and the lightweight and quick-drying properties of polyester. The subtle dark blue stitches really complement the grey-blue colour of the tent. The tent cloth has undergone a rot and mildew resistant treatment to make it more durable. Our goal is to find sustainable solutions for every component in the tent. The recycled PVC groundsheet – called Recuppasta – is already made from plastic scraps and keeps water and vermin out. BlueCAMP is suitable as a side tent, because of the convenience of setting up the tent. In addition, the large canopy creates a dry entry for stalling your personal stuff.

In 2016 we have exposed the BlueCAMP tents to extreme Dutch weather circumstances. The volunteers of the Waddenvereniging have tested the tents extensively during the summer. “With the information that we have gathered, we will learn how we can improve our camping experience with maximum comfort and minimal footprint”, says Ron van de Wiel, co-founder of Blue LOOP Originals. “We strive for innovation and we believe that our blue DNA can live beyond garments. We hope that BlueCAMP does not only inspire us, but everyone out there to become more sustainable and valuable. With al the positive reactions concerning the tent, we are looking at opportunities for bringing BlueCAMP to the consumer market. Last year BlueCAMP was already part of the festivals Into The Great Wide Open and Welcome To The Village. This year we will be present at Here Comes The Summer and – yet again – Into The Great Wide Open and Oerol!. We have expanded the sleeping capacity for festivals to thirty tents. BlueCAMP is an all-round sustainable and fun concept that shines a complete new light on outdoor living. So stay tuned for more!”

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